Thursday, June 11, 2009

Getting businesses out of the business of health care

The top reason that someone accepts or stays with a job they hate is that they need the health benefits.

This attitude is part the reason why Danes were recently voted as the happiest people in the world. They are free to do what they love and focus the family without worrying about being covered in case they get sick.

Now, I'm not advocating a socialist-style national health plan like Denmark's health coverage. At a recent discussion in Montreal, Canada, about nationalized health plans, even our presenter, a health care professor who has practiced medicine on both sides of the border, concurred with Niall Ferguson's assessment that socialized systems are not fiscally sustainable.

So what do the Danes and other socialized nations have that we don't?

They have portable health care coverage that goes with them, whatever they choose to pursue in life. They don't have to take on a crappy job that's a 90-minute drive from home (each way) just for the benefits.

We need health care reform. I'm not necessarily on board with the current Administration's approach. The key change that we need is to get businesses out of the business of health care management and administration.

I'm not sure that this is a job for government either. I have the following recommendations on the White House's guiding principles for comprehensive health care reform (the verbatim principles are italicized):

The Administration believes that comprehensive health reform should:
  • Reduce long-term growth of health care costs for businesses and government.
    I recommend that we take the responsibility for costs out of the hands of government and businesses and put it into the hands of the people. If individuals receive their premium bills each month and regular reminders regarding coverage, they will be more aware of costs, coverage, and benefits. Businesses can then choose to contribute to an individual's privately selected health care plan. As a result, the business does not have to manage a pool of benefits and coverages. They can also elect to provide access to insurance consultants to help employees review and select the right personal coverage, but the management of the benefits and costs should be an individual choice that moves with you from job to job.
  • Protect families from bankruptcy or debt because of health care costs. Health insurers should stop penalizing the insured for cost overruns by health care providers and make doctors accountable if they order unnecessary procedures. The standards for procedures and allowables should be made public so that if the insured has time to review the procedures, they can do so before and be aware of what the doctor should be including and what would be considered exclusions. This "magic formula" has always been a mystery. This might require insurers setting standards for procedures and new technologies and experimental procedures to be approved by feds and insurers. Insurers should also allow the insured to get second and third opinions. With more choice, better information, and the ability to research their choices, both the insurer and the insured won't be stuck with surprise bills and unnecessary debts.
  • Guarantee choice of doctors and health plans. It would really help if all doctors could honor all major health plans. Health plans would benefit the public more if they have minimum guidelines in place that carry throughout the nation, not just in your home state. That way, if you travel, get a job in a new state, or find a specialist across the country whose services are the most beneficial and cost-effective, you don't have to fret about "networks" and exclusions. This would mean that insurers would have to work with doctors to ensure that they are properly compensated for the services they provide.
  • Invest in prevention and wellness. This is a "duh" statement. I love my HSA (Health Savings Account) which automatically includes the cost of the annual physical in my insurance coverage (no copay, no application to the deductible). Health education with prevention and wellness should be a public school education requirement as part of mandatory ANNUAL physical education. Community classes should be easily accessible to adults for continued education through community colleges and community (even religious) institutions.
  • Improve patient safety and quality of care. I echo a few points above. Just keep it competitive and keep the consumer/insured informed. Doctors must allow time for patients to consult advisors and family members before procedures can be done. The pressure to have procedures done can be overwhelming.
  • Assure affordable, quality health coverage for all Americans. Affordable and quality can be relative. The first step is to set some minimum requirements for affordability that adjusts for inflation/deflation and for quality so that it meets acceptable health guidelines. A government plan is not the answer, though basic catastrophic care and annual physicals would lead to more prevention and lower costs. Our GDP is too closely tied to our being sick. More choices in catastrophic, preventative, and supplemental care plans with nationwide competition would drive up quality and down prices through increased competition.
  • Maintain coverage when you change or lose your job. I cannot believe that they went after Microsoft for bundling IE with Windows, but we still associate health care options with our employers. The average employee today sticks with a job an average of 4 years, which is a drastic change from the Baby Boomer era (job tenure of 10+ years). Increasingly, more and more people are working as free agents and are responsible for choosing their own health care. Removing health care from compensation packages will allow people to focus on meaningful careers and not sacrifice quality of life. Employers can focus on innovation and job-growth, not plan management and escalating health care costs. The result would be fewer layoffs and more job satisfaction. It's criminal to think we're sacrificing quality of life (which ironically impacts wellness) just for benefits. All plans should be portable nationwide with international care coverage options.
  • End barriers to coverage for people with pre-existing medical conditions. Coverage should truly be accessible to all. If the health care industry is doing its job with education, some preexisting medical conditions can be prevented. For those that aren't, patients should never be denied coverage. All patients should have the option to review less expensive, experimental treatments when feasible. Some standardization or approval methods might be needed, but it will continue to drive innovation.
I would also like to propose a couple of other ideas:
  • Make tax-free savings plans available (like HSAs) to cover cost of premiums in case a person loses their job or to cover gaps in premiums provided by employers. These should be available independent of the insurance plan you choose (unlike HSAs).
  • Incentivize individuals with tax credits for maintaining healthy lifestyles and reducing health care costs. Who says that we're too old to participate in the President's Physical Fitness Test once we graduate from high school?
  • Keep insurers, businesses, and governments out of health care decisions. If a patient gets a variety of opinions and finds the procedure that will best help him, it should be covered without going through a series of approvals and reviews. The decision should be made between the doctor, patient, and the patient's family.
  • Provide more incentives to businesses and communities to provide wellness and preventative care programs to their employees and to the public. Tax credits, stimulus funds, and other programs can be designed to reward businesses and organizations for making education available. They would also be required to demonstrate a measureable decline in health care costs and an increase in health and well-being.
Even with our private health care system, the insured subsidize the uninsured. The uninsured use the most expensive care service - the emergency room - for routine check ups and colds. We all pay for that through the rising cost of medical services and health insurance premiums.

It's time we stop kidding ourselves and realize that we're already paying for a socialized system that's putting the management burden on employers. A complete revamp of our medical system should allow for national (if not international) portability, put individuals in charge of their health care, stop penalizing patients due to inaccessible information and guidelines, release businesses from health care management, and create an economy that rewards health instead of illness.

I could go on, but I would prefer to hear from you. I'll keep you posted on future discussions on this and other topics affecting employers and employees alike.

Sunday, May 17, 2009

Beyond Blogs: Creating and Managing Social Networks and What it Means for Your Web Site

Okay, I have to admit that for the longest time, I was confused. I knew that all software runs on a database. Some just have more functionality than others. I also fully understood that you could create a web site using blog platforms like WordPress. But I didn't really see the potential until I participated in Friday's Social Networking for Business Conference, developed by Joe Kennedy and his partners.

They showed us how Expression Engine, a sophisticated content management system (CMS), allows you to manage all of your web site content, articles, blog posts, and other communications through a single tool. Just like traditional software, CMS systems need a database to store information. The web page "templates" determine how that information gets communicated to the world. In old-school terms, those web page templates were part of the User Interface (UI).

So, software applications like Word or PageMaker were really fancy databases that are installed on your computer to get work done*. Social networks are really fancy databases that are hosted on a web server to start conversations. The buttons and tools that you see when you access these databases is called the UI.

What makes social media so different is that now more UI systems can access the same database to deliver content in multiple ways. You can set up your own database on your server (with Expression Engine or another CMS) or you can use a database on an existing server (like WordPress or Facebook). That's how this blog post at www.Blogger.com gets sent to my mailing list using Mail Chimp. It also gets linked to my Facebook and LinkedIn pages. I can also have the same blog post in hundreds of different ways, including embedding it into my web site, and adding "feeds" to partner sites. And it all happens as soon as push the "publish" button in Blogger.

If your company is already using a CMS like Joomla or our own CMS Builder, you might already have all the tools you need to set up a complete online presence that integrates social networking, social media, blogging, and a traditional "web site." If you don't have a CMS, you will have to change the structure of your web site in order to keep up with search engine, social network, and other emerging technologies.

Of course, I'm a business strategist and want you to approach your social media strategy with purpose. I recommend reading this article to get you started. No matter how large or small your organization, social networking and media is here to stay. If you get your tools in order to be scalable, you'll be light years ahead of the competition, both online and offline.

Need help upgrading your web site and other marketing and communications tools? Give me a call at 206-782-4040.

*Software has traditionally been hosted on your computer. Not so much so thanks to cloud computing. I'll have more on that soon.

Thursday, May 14, 2009

Worth Beyond Wealth: Importance of Values for Organizations

Over and over, I am hearing great leaders talk about values. Rita Ryder, Patty Stoneseifer, and Phyllis Campbell all referenced the importance of values in determining the direction of your personal and professional lives. Whether you're determining how to live, give, work, or play, always remain true to your values.

Values are part of the foundation for a solid business strategy. A complete strategy includes a vision, mission, values, and a position. When equipped with these four things, you're quickly on your way to creating a business with worth that extends beyond wealth.

Here are four questions to start your thinking about your business values:
  1. What key characteristics are important for us to be able to deliver outstanding results for our clients?
  2. What ideas and beliefs do we hold as special or sacred?
  3. What standards have we set for conduct and behaviors in our group?
  4. What "normal" actions, characteristics, behaviors, and conduct would be intolerable in our culture and violate our principles?
Good businesses thrive because of their values. Values are strong desires that lead to results-generating actions. If you know what actions you should take (mission) to achieve your ideal state of being (vision), your values will be clear.

Are all of your stakeholders living your company's values? If not, now might be a good time to tap into the abundant talent that is looking for a thriving company with strong values.

If you need help communicating or defining your values, ask me how The Strategy String can generate worth beyond wealth in all areas of your organization.

It's Finally Here! Shameless You Action Workbook!


For you Shameless You! fans out there, the new Shameless Self Promotion Action Workbook was unveiled at yesterday's Seattle Chamber Annual Tradeshow. We had hundreds of folks stopping by the booth, checking out this personal development program. If you're a job seeker, workplace professional, or a business owner looking for an edge, this workbook will get you started on the path to shamelessness.

The Shameless Self Promotion Action Workbook is for sale now on our web site at www.tsuluwerks.com/tsulushop.

Look for new workbooks and tips books on strategic business development.

Celebrating Small Business in This Month

Small Business Week is May 18th to May 22nd. Keep an eye on the Small Business Administration's Event Calendar for a preview of Wrangling New Assets from Existing Profits on 5/19 from 1pm to 2pm. These and other events are available for review on the Washington SBA web site.

Of course, a week isn't enough to celebrate small business. The entire month of May has been declared Small Business Month by the Greater Seattle Chamber of Commerce. Check the GSCC small business web site to learn about all the great events taking place throughout Puget Sound to help your business grow.

Wednesday, May 6, 2009

Letting Go for Real Success

At the SBA awards dinner on April 23rd, one of the recipients shared the story of how her immigrant family inspired her own entrepreneur path. When her parents immigrated to the Pacific Northwest, they started as dairy farmers. When the economic recession of the 1970s hit, the dairy industry was under fire. Instead of bemoaning their woes, her fifty-plus-year-old parents decided to attend community college. There, the couple found their calling in the hospitality industry. They ran a profitable hotel until retirement.

Her parents were not afraid to change gears midstream. They realized that letting go was the best way to move from surviving to thriving. Do you need to change gears? Or can you tap undiscovered opportunities within the business you already have?

Free Trade Show Passes

Visit our booth at the Seattle Chamber Trade Show on May 12th. Be sure to complete the trade show passport for a chance to win a free spot at our upcoming Profit Wrangler Roundtable event on May 22nd -- that's a value of $129!

If you'd like a FREE PASS to the largest B2B trade show in our region, let me know by 5pm Pacific on Wednesday May 5th. Your name will be entered into a drawing, and the winner will be selected this Thursday.