What’s Wrong With Current Approaches to Urban Sustainability

[Originally posted Jul 10, 2014, 5:25 PM by Tracy A Corley]

Most cities approach sustainability in the wrong way. During a recent review of sustainability projects, I identified more than 220 district-scale projects in 115 cities across North America, ranging from less than half an acre to 1,150 acres. These projects provided a glimpse of the growing importance of sustainability to municipal business issues. An increasing number of cities use sustainability to protect natural resources, attract investment, and improve brand images. Sustainability represents the competitive advantage of the 21st century city.

Many cities, however, define sustainability in the wrong way. These definitions vary widely. Many equate sustainability with the “green” movement of the 1970s. Green just means “less damaging” than traditional practices, whereas real sustainability zeros out, if not regenerates, the capacity of municipal resources so that outcomes are equal to or greater than inputs. Others think of sustainability solely in relationship to the environment, but sustainability impacts more than just the health of the planet. Only a few correctly define sustainability in terms of John Elkington’s “triple bottom line.”^[i] This 1994 concept states that for all business enterprises, true sustainability includes a balance of three bottom-line measures: economic, social, and environmental factors. These three areas all must pencil out for a business to be sustainable. The same principle holds true for municipal corporations.

Even among those who got the definition right, many got the implementation wrong. Most examined available economic, social, and property development models or certification programs that addressed sustainability (I found more than 22) and picked one or more to apply to a disadvantaged district without considering the area’s existing assets and unique features. For those who did not consider an existing model, implementing sustainability devolved into a long, drawn-out exercise. One city found that after three years of planning, a model already existed that outlined the steps to address their key concerns. Whether or not they considered an existing model, many project leaders found themselves with a lot of planning and very little action. Those who managed to execute their plans often fell short of penciling out on all three bottom lines.

When describing the failures of sustainability approaches and efforts, many project participants blamed three barriers:

• Changes in political leadership. Sustainability requires long-term commitment to complete projects and realize success. If project momentum wanes every two to four years (in accordance with election and funding cycles), then projects are often doomed to failure. In one city, the mayor initiated a district-scale project to address a variety of social, economic, and environmental issues. Four years later, however, a newly elected mayor abruptly defunded the nonprofit organization that organized the neighborhood redevelopment. I found similar situations with six other major projects.
• Conflicting efforts. By focusing on individual systems or municipal silos, sustainability efforts in one focus area often undermine efforts in another. For example, one city revamped its zoning codes and comprehensive plans to accommodate more sustainable development. Though the comprehensive plan mandated the inclusion of more community gardens in vacant lots, it did not take into account the high levels of soil contamination. Without extensive soil remediation or creative gardening solutions, the city could inadvertently harm the health of its population. If the parks and recreation team, the urban lands commission, landowners, and community representatives had been part of the planning process, they could have identified this issue sooner and adjusted the comprehensive plan to address the reality.
• Lack of community buy-in and support. City planners often have grand visions for how to redevelop their city, only to find that project abutters and local residents do not share that vision and stop projects in their tracks. Every city I reviewed had at least one story of a project delay or cancellation due to community derailment.

Of the 59 projects I reviewed in more detail, 12 (20.3 percent) were either on hold or in serious decline because of one or more of the issues listed above.

These might sound like different issues, but they all stem from the same source. Sustainability projects succeed when cities shift from individual systems management to big picture systems thinking. Instead of looking just at energy efficiency or job creation or housing or transit, cities with successful sustainable developments use big picture systems thinking to envision the ultimate goal and the plan the interconnected steps needed to achieve that broad goal.

I recommend that city leadership push for big picture systems thinking now. Even if the city is not considering a sustainable development or pursuing certification, now is the time to get different actors—the market, nonprofits, and civil society—and municipal staff used to working together to envision and implement the big picture.

Asking for big picture thinking from detailed oriented managers and technicians might seem like a tall order. Municipalities employ a wealth of internal subject matter experts who often don’t work together. This habit of working in silos brings about limited solutions to complex problems, resulting in projects that tackle the “low hanging fruit” instead of the underlying issues. Cities also contain extensive knowledge and expertise in its market (private sector), nonprofits, and civil society (communities) that often are not included in development. In the 21st century, successful sustainable cities bring ALL of these actors to the table to not just plan and initiate, but manage and govern sustainable development. Cities should take the lead on convening these actors and use its knowledge and authority to bring big picture systems thinking to everyday municipal operations.

Sustainable cities need the market to enable implementation of development. The market constantly innovates and is best suited to adapt to community needs. For example, developers across the country are creating more micro-apartments^[ii] to fill the need of growing single-person households (23.7 percent of the population in the 2010 U.S. Census). This demographic includes an increasingly mobile population in search of opportunities, low-income people in need of affordable accommodations, and older people in transition from single family homes. Many of these populations seek homes that provide more services and access to support than can be provided in traditional suburban residential communities. The market sees this and would like to create developments, services, and products to meet diversifying market needs. The city should facilitate these market developments and provide rules and legislation that include the flexibility to innovate.

Sustainable cities leverage nonprofits to fill the gaps that the market won’t touch due to fiscal viability. Nonprofits serve on the front lines, delivering services and meeting the unprofitable needs of disadvantaged and underrepresented populations. If these needs go unmet, cities ultimately pay the price through escalating social services demands, unemployment, crime rates, and other degenerative costs. For example, nonprofits offer job training programs. When these programs are aligned with the workforce opportunities within districts and leverage the resources available through local educational institutions, municipal dollars that support the nonprofit stay within the community to create local jobs and opportunities. In addition, the training participants transfer more quickly into living wage jobs since the nonprofit is working directly with local employers and the city’s economic development team to ensure that they are training the right folks for the right jobs. Integrating the advantages of nonprofits into municipal processes further makes the city economically, environmentally, and socially sustainable.

Civil society brings local knowledge to sustainability issues, without which, city departments operate within a vacuum. Local citizens provide on-the-ground insights that provide empirical quantitative and qualitative data that the city’s staff can use in its assessment of issues. Civil society also can reveal issues that aren’t being addressed and show successes that might not pop up in traditional surveys or focus group. By being a part of the planning process, they ensure that projects don’t get derailed after millions of dollars have been invested. For example, Seattle’s monorail project was voted into being by local citizens. Despite ten years of planning and purchasing property to build the line, citizens were not part of the ongoing discussions and did not understand how debt servicing worked. Local leaders—acting in the best interests of their constituents—were outraged at the costs. The referendum process put the monorail project to another public vote, which resulted in its dismantling^[iii]. Actions like these can be avoided by including civil society in regular conversations with the city. They can help build buy in for projects that address critical issues and identify unforeseen community pitfalls that might hinder a project’s success. Integrating civil society into municipal processes builds trust and social capital that will support ongoing maintenance and governance of sustainability issues for decades to come.

As the convener of these key actors, the city sets policies and aligns municipal resources to meet wide-reaching goals. Cities build competitive advantage by serving as a convener and catalyst for creating self-sustaining developments while helping other actors navigate local, state, and federal policies. This moves the role of the city from manager of resources to driver of systems thinking.

Portland, Oregon moved consciousness within the city from the parcel-level planning to big picture systems thinking by elevating project awareness and achieving small successes to improve acceptance of cross-departmental collaboration. A leading city official reported that the efforts led to an unprecedented level of openness and iterative thinking by departments, which made successful urban revitalizations like the Pearl District^[iv] come to life without relying on a sustainability model or framework. The leadership shifted development from city planning departments to district actors—the market, nonprofits, and civil society—that drove innovation in everything from small community projects to large-scale developments. The city shifted its role from central planner to central convener: it now focuses its efforts on providing policies, assisting with policy navigation, and aggregating resources for district-led initiatives. The city provides a platform along which to help the neighborhood align with city goals. This frees the city from management-heavy activities while improving the outcomes from projects. Neighborhoods, as a result, are more actively engaged in resolving their own issues, including creating jobs and finding funding sources for projects. The next step for Portland is to formalize this role to continue participation by the market, nonprofits, and civil society. Legislating joint accountability for project and program success makes triple bottom line sustainability work for Portland.

To shift the way cities approach and think about sustainability, they should:

• Identify priority issues and focus areas, and then require three- to five-year strategic plans to address issues and outline how teams will collaborate to meet goals.
• Build a collaborative program that engages city staff and actors to evaluate the different sustainability frameworks and determine which one best fits their unique situations and addresses their focus areas.
• Engage action groups that collaboratively advise on the issues that confront the different districts and neighborhoods around the city so that nonprofits, businesses, and residents can bring their unique knowledge and expertise to city governance and leadership.
• Formalize representation and leadership in neighborhoods and special districts to make doing business with the city a regular part of day-to-day activities. Make it their charge to promote resolution of issues while keeping new development from pricing tenants out of their homes. This will require everyone to get creative about how to introduce new development without forcing existing residents and tenants out of an area.
• Insist that project outcomes support themselves in terms of financial, environmental, and social needs. Self-sustainability should be present at all levels of city governance.
• Enact changes through rules and laws so that sustainability becomes an integral part of the municipal process and ensures ongoing governance of project and program goals.

Albert Einstein once said, “No problem can be solved from the same level of consciousness that created it.” To move cities away from degenerative systems that require increasing amounts of inputs just to maintain them, city leadership needs to shift its consciousness about sustainability from individual systems management to big picture systems thinking. Cities survive through good governance and shrewd management. Cities grow and thrive thanks to successful coordination and collaboration with all who live, work, play, and learn within its borders. Only through triple bottom line metrics and convening market, nonprofit, and civil society actors can municipal approaches to sustainability be truly sustainable^[v].

1. [i] See http://www.sustainability.com/ or http://www.johnelkington.com/ for more information
2. [ii] More about micro-apartments movement can be found in the following USA Today article:http://www.usatoday.com/story/news/nation/2013/07/30/tiny-apartments-apodments-catch-on-us-cities/2580179/
3. [iii] This brief editorial discusses aftermath of the monorail dismantling:http://www.seattlepi.com/local/opinion/article/Seattle-Monorail-Close-the-books-1199354.php
4. [iv] http://explorethepearl.com/
5. [v] For a more detailed discussion on shifting mindsets about sustainability, please see Bill Reed’s paper “Shifting Our Mental Model—‘Sustainability’ to Regeneration” athttp://www.integrativedesign.net/images/ShiftingOurMentalModel.pdf

This post is also available on Northeastern University's RE:Connect blog. The views, conclusions, and opinions expressed in this article do not reflect the views of Northeastern University or any of its affiliates or assigns.

Beyond Labeling, the U.S. Needs Transparency Now for GE Food

[Originally posted Jul 10, 2014, 4:56 PM by Tracy A Corley]

 Genetically engineered (GE) food promised to feed the world. Unfortunately the world refuses to buy it. In April 2014, China banned imports of U.S. corn, reportedly due to fears of GE food contamination. A few weeks later, Russia proposed bans on GE imports and stalled GE crop cultivation, joining the EU, Japan, and more than 60 others in limits and bans.

Many Americans don’t want GE foods either. Most at least they want them labeled — 87% according to a 2008 CBS News/New York Times poll. Unfortunately, more than 80% of processed foods contain GE ingredients. With market saturation like that, Americans have little to no choice but to eat GE food. Even organically-grown crops carry risk of unknown contamination.

The U.S. needs transparency through both labeling and pre-market research of GE food now. In spite of calls for transparency in the U.S. and abroad, the agrotech industry continues to pour millions into fighting transparency efforts. More than 26 states have legislation under consideration, not including city and county ordinances. Vermont was the first state to enact a statewide ban.

U.S. policy hinders transparency just as much as the agrotech industry. The 1986 Coordinated Framework divides responsibility for GE regulation between the FDA, USDA, and EPA. This disjointed regulatory framework resulted in failure after failure, which, in 1999, the public and scientists highlighted in FDA hearings. In response, the FDA issued Pre-market Notification and Labeling Guidelines in 2001 — just as George W. Bush moved in to the Oval Office. The rule, if enacted, would have reversed the FDA’s 1992 policy position that classified GE foods as “substantively equivalent” to regular food and required more pre-market review. To date, the agrotech industry possesses full discretion over market entry decisions and conducts its own research, which it can choose not to disclose.

These regulatory and transparency failures make us and our communities sick. The CDC and other scientists have proven that GE food introduces new allergen sources, more toxins, and increased antibiotics resistance. Healthcare providers cannot keep pace with new risks, particularly since healthcare innovations require more rigorous testing than food innovations. Scientists have shown that GE food sickens the environment through monoculture farming techniques and growing pesticide use, which pollute ecosystems and kill beneficial insects like honeybees and Monarch butterflies. The threat grows as pests continue to develop resistance to Roundup™ and other pesticides.

But most immediately, GE food sickens our economy. Not only have the costs of patented seeds, specialized equipment, and highly skilled labor put family farms financially at risk, but China’s ban alone cost the corn industry an estimated $2.9 billion. To put that into perspective, in 2010, corn exports totaled $11.1 billion at today’s corn prices. Blows like this threaten jobs and businesses across our food system, from truck drivers to neighborhood bakeries.

To avoid a food system and economic disaster, the U.S. needs to bring transparency to GE foods through a national food policy council and the advancement of House Resolution 1699 and Senate bill 809.

A presidentially-appointed national food policy council would foster transparency by coordinating research, labeling, and reporting. By shifting power from three disjointed agencies who cannot even agree on a common definition for genetic engineering, this independent decision-making body can coordinate with federal agencies, scientists, state and local food policy councils, interest groups, and non-governmental organizations. The council would assess multiple food system issues, set the food policy agenda, and craft policy alternatives for improving transparency — much like state and regional food policy councils and the international commission Codex Alimentarius.

Introduced in April 2013, S. 809 and H.R. 1699 already address the concerns in the 1999 FDA proposed rule. Unfortunately, these “Right to Know” acts go head-to-head with the Right to Free Markets in the U.S. economy. Sen. Boxer and Rep. DeFazio should rename these bills, update them with commerce considerations, and push them out of committee to confront Rep. Pompeo’s Safe and Accurate Food Labeling Act (H.R. 4432). Authored by the anti-transparency Grocery Manufacturers Association (GMA) and known by critics as the Denying Americans the Right to Know (DARK) Act, this bill preempts state and local laws, makes mandatory labeling laws illegal, and places discretion in the hands of the FDA secretary. The two pro-transparency bills would move forward faster if grassroots advocates would organize under a single organization — like the opposition did under the GMA — and mobilize the healthcare industry and state governments, who currently shoulder the costs for GE food damages through hospital readmissions, environmental cleanups, and economic development efforts.

To truly feed the world, Americans must get out of the dark. Ask your congressmen and women to support the President in forming a national food policy council and to pass H.R. 1699 and S. 809. Together, we can make GE foods safer and more accepted, domestically and abroad, through transparency.

This post is also available on Northeastern University's Consortium on Food Systems Sustainability, Health, and Equity blog.  The views, conclusions, and opinions expressed in this article do not reflect the views of Northeastern University or any of its affiliates or assigns.

Is the Dead Sea about to become the Dead Salt Flats?

Hi, everyone. It's been a while since I've posted a blog. I've been around, just retooling my communications channels as I prepare for the next step in my career. Expect this blog to feature more urban and economic development information in the upcoming years.

I haven't been idle since my last post. I've been doing a lot of research and reading. I recently finished reading The End of Growth by Richard Heinberg. I must admit that I am a skeptic when it comes to most things I read and hear, and every new tome about our current global economic crisis causes me to squint my eyes and purse my lips. However, I found The End of Growth a fascinating look at how the foundations of our economic models are about to change, resulting from the finite natural resources that have fueled the aggressive growth we've experienced since the industrial age. The book included a couple of points at which I pursed my lips with renewed vigor, but overall, it raised my eyebrows, made me question existing assumptions, and commanded more research.

As a result of the finite resources assertion, I have been keeping my eyes open for information to support or debunk this. Today's Seattle Times article (originally published by Bloomberg News) about the dramatic drop in the level of the Dead Sea over the past 12 months highlights the concerns about limited resources. The report states that the inland sea dropped a record 4.9 feet in the past 12 month due to industry use and evaporation. One source attributes half the drop to use by Israel Chemicals and Jordan's Arab Potash Co.

Is our demand for synthetic fertilizers are so great that it requires depleting the purportedly restorative waters of the Dead Sea? According to some of the research that I've done, the industrial farming infrastructure (particularly in the U.S.) relies heavily on chemical fertilizers derived from natural resources like the potash in the Dead Sea. I find this ironic, since we are dumping so much human and agricultural waste (i.e. natural fertilizer) into our waterways and oceans. I am finding reports about small, yet innovative, efforts to turn human and agricultural waste in local communities into energy and fertilizer (check out the September 21st and October 22nd post on my Facebook page). Why is this not being done on a larger scale?

I still believe in what I like to call the Star Trek philosophy: Everything gets reused and recycled. When you're trapped on a star ship a few light years from home, every subatomic particle counts. The processing of human, animal, and agricultural waste mimics natural processes. The world -- not just the U.S. -- should consider investing in large-scale industrial processing that turns organic waste material into soil that can feed our crops and be used retain natural grasslands and forests -- which thereby eliminates topsoil erosion. Instead, we're using taxpayer money to protect the bonuses of bank and insurance executives.

That's my two cents about The End of Growth and the latest report of water levels in the Dead Sea. I would like to see The End of Waste sometime before the end of my lifetime. What more can we be doing to reclaim waste resources and ensure that natural resources with multiple economic and human uses don't get stripped down or die out? How can ensure that the Dead Sea doesn't turn into the "Dead Salt Flats"?

Get The End of Growth in print or for your Kindle.

Already read it? Get the supplemental update from June 6, 2012.

Change your attitude by switching hands

Before I completed my undergraduate studies at Clemson University, I met the wife of one of my professors, who ran a design studio. After seeing the great work they were doing, I decided to ask her for a job. "We don't have any jobs available," she said. That didn't stop me though.

After weeks of gentle harassment, the woman finally relented and brought me on to do graphic design, design production, and sales. My first day, I settled into my computer workstation and noticed that the mouse was located on the left side of the keyboard. I, as a right-hander, made a motion to move the mouse to the right side of the keyboard.

"No," she said. "We use the mouse on the left side in this office."

I tried to convince her that I would be more effective if the mouse were on the right side of the keyboard. My new boss, whom I'd worn down to a nub to get this part-time job during my senior year, looked at me grimly and said, "You'll figure it out. Either that, or you're fired."

She walked quietly out of the room. Flabbergasted, and faced with my first deadline, I got a crash course in improving my dexterity with my left hand. By the end of the day, I was just as adept with my left hand as with my right. To this day, I still use the mouse with my left hand and write with my right. In fact, when I am faced with drawing on a computer, I'm much more proficient with my left hand.

One of my first employers forced me to look at the world differently and use the other half of my brain. In Dr. David Casasanto's article on Psychology Today, he shows how our handedness influences our emotions, motivations, and experiences. Unlike cognitive functions, emotional functions can switch between hemispheres, depending on which hand dominates. That means that a simple action like switching the mouse to the other side of the computer can influence how you feel about the task at hand, and even shape your motivation to complete it.

The link between brain activity and motor function lies at the heart of therapies like EMDR (Eye Movement Desensitization and Reprocessing). How you literally see can impact the way you figuratively see. The act of introducing motor functions to aid in mental processes can shape our behavior and how we perceive interactions with things and other people. For example, Casasanto stated in an interview with Psychology Today writer Katherine Schreiber that "one in four studies found that a job candidate who appears on the dominant side of an evaluator is judged in a more positive light than a candidate who appears on the evaluator's nondominant side." Something this simple contains huge implications on how we think and act.

So next time you find yourself dreading a task, judging someone harshly, or are trying to stop a bad habit, switch hands. It could add more balance to your decision making and help you achieve much more positive outcome.

Change is in the air! You can help by telling me about your water heater!

Image by McBeth via Flickr

Hi everyone,
There is a lot of change happening in our world. That's why I have made a personal change to spark systemic change. In a new role as chief innovation agent and president at Verinnovation, I have the privilege of working with companies, organizations and communities to bring better understanding of human behavior and its impact on change and innovation. We do this through information services and research.

We are now conducting a study about water heaters. If you have a few minutes, can you share information about your water heater?  Pretty please?

Why water heaters? Well, we want to understand energy use and how to reduce home operating costs. We learned that water heaters use more energy than your fridge, dishwasher,  clothes washer, and dryer -- combined! Who would have thought that an appliance that we stick in the back corner of our garages would be the second largest cost on our home energy bills?

So please take our survey. Your information could help us change water heaters from a back room energy vampire into a low cost, high performance money saver.

To learn more about Verinnovation, visit our web site at www.verinnovation.com. You can also find us on these social platforms:

Twitter: @e2liveworkplay

Special opps on Facebook at www.facebook.com/Verinnovation

On LinkedIn: www.linkedin.com/company/verinnovation-inc-

Join the conversation at our online Wisdom XChange
forumsignup.verinnovation.com

Why can't Starbucks customers read?

I don't drink a lot of coffee, but I visit a lot of Starbucks coffee shops. It's a great "third place" to meet colleagues especially now that they have free WiFi.

In recent months, I have noticed their new compost and recycle bins. This two-part design is very hip (see photo) but as you can see, it doesn't work. Every time I peer into one of these bins, the contents of the recycle side match the contents of the compost side.

Not all disposable items at Starbucks are both recyclable and compostable. In fact, each color-coded side of the bin includes a list of acceptable items in a fun script font. Does this mean that Starbucks customers cannot read?

For a food service chain whose design was based on the favorite haunts of European writers and artists, I hardly think this is the case. Instead we have what Stanford Psychologist Lee Ross calls a Fundamental Attribute Error. The problem with the people isn't about the attributes of the people (i.e. illiteracy) but rather the situation.

In this situation, a patron has completed her tall soy mocha (no whip) and would like to dispose of her cup and lid. But are both pieces recyclable? Are either compostable?

In a few milliseconds, the customer is going to decide on the next course of action. If she has the time and inclination, she will stop and read the instructions. Most likely though, she's in a hurry or distracted by processing the conversation she just left. The reading of instructions distracts her flow. Instead of interrupting her thoughts, she clicks the cup with lid attached into one of the bins so she can hop the bus to her next appointment.

Does this make her a bad person? Indeed not. So how could Starbucks avoid the purchase of pricey bifurcate bins that their staff has to sort through at the end of the day?

I suggest pictures. Studies show that pictures of appropriate items bridge the fuzziness between user friendly and idiot proof. Instead of engaging left brain processes to shift gears and read text, pictures of acceptable items posted above each receptacle would allow the consumer to instantly id the appropriate place for her refuse. Or, since each is color-coded, Starbucks could add a dot or star or other color matching tag printed on each item. That way, the eye only has to match the colors to make an instant connection.

The problem with people is that they are busy. Like Starbucks, you can make little changes to encourage big behavior changes. And some day, I'll know automatically what to recycle and what to compost when I visit Starbucks.

Robert Reich Delivers The Truth about the Economy... in Two Minutes

With all the political posturing and dodginof real solutions about our economy coming from D.C., this video short brings to light the drastic measures that are needed to pull us out of economic freefall. As professionals, I hope you can leverage this information in your decision making and strategic planning.