Tie Strategy to Performance with The Strategy String

I am excited to announce that on January 10, 2010, my new book The Strategy String will be shipping. The book is available for pre-order now on our web site. Here's a summary:

Our economy is driven by small businesses and organizations. That has become increasingly evident in this last recession. Small organizations, those with fewer than 500 employees, accounted for 50.6% of the non-farm jobs in our economy at the last census count. Unlike past recessions, during which small businesses only accounted for 9-12% of job losses, that number escalated to 45%. It will take two to five years for existing organizations to recover from this economic blow and start hiring in numbers again. Without small business to absorb the job losses from larger organization layoffs, we can expect new for profit and nonprofit organizations will flood the market. It’s happening right now, and unemployment figures don’t account for these new starts and existing entrepreneurs.

As these organizations emerge and existing ones seek to strengthen their strategies, they don’t have the luxury of spending 12 to 18 months developing a strategy like most large organizations. And new leaders don’t have the time to learn the ins and outs of business jargon to translate their visions of a successful organization into results-driven plans of action. They need to shape and launch strategies quickly, yet that will endure and deliver results.

That’s where The Strategy String shines. The author, Tracy A. Corley, has tested this concept and can guarantee that a small organization can craft and launch a strategy string in under eight weeks. Quick action is needed to be competitive in today’s market. Action backed by direction ensures that no activity is wasted and that the results can be easily measured.

The Strategy String: An Organizational Primer for Tying Strategy to Performance makes it simple for organizations of any size to develop and execute a performance-driven strategy. The Strategy String translates the concepts created by business thought leaders like Jim Collins, Michael Gerber, and Kaplan and Norton into easy to understand, ready to use modules that businesses can immediately put into action within their organizations. This book takes the best of the best, simplifies it, and combines it with easy-to-implement activities that time-starved leaders can get.